![]() ![]() "There might have been a pinball machine named Siesta," he says with a laugh, "but I can't think of it." (Bueschel, a historian of pinball and other coin-operated machines, is writing The Encyclopedia of Pinball. "Pinball gives three things Americans demand: instant gratification, fast response and aesthetics," says Richard Bueschel, a collector and author in the Chicago suburb of Mt. What is the appeal of that 2.8 ounce, 1 1/16-inch-diameter steel ball? Ask 10 collectors and you'll get as many different answers. Whether they're searching out machines from their youth or gathering particular genres of pinball history, an estimated 2,000 to 5,000 collectors worldwide have created an expanding subculture, complete with books, magazines, conventions, clubs, competitions and Internet sites, all dedicated to the pursuit of the silver ball. For surprisingly reasonable prices (about $350 to $500 on average for a restored machine), pinball collectors, predominantly men between the ages of 25 and 55, are buying the machines they remember from childhood summers at the beach arcades, teen years at the local pizza joint or their college nights at the student pub. The number of private pinball collectors is growing. (Although increasing numbers of women are playing pinball, it is still a male-dominated pursuit.)īut the action isn't just in the arcades and bars. Wander into New York City's Broadway Arcade any weekday evening, and you're as likely to see men in suits-lawyers, corporate executives, Wall Street brokers, Madison Avenue ad men-at the machines as well as kids in baggy jeans. But pinball reached its billions a quarter at a time.Ī lot of these quarters didn't come from kids. film industry grossed about $5.4 billion in 1994. ![]() coin-operated amusements industry (video took about 45 percent and the remainder went to skee ball, arcade baseball and the like). In 1994, pinball made up roughly 38 percent, about $3 billion, of the $8 billion-a-year U.S. The financial impact of that appeal is considerable. In the past 65 years, pinball has gone from a simple marble game to the classic wood-railed beauty of the 1950s to the solid-state, digitized, multileveled, maddening machine that it is today. The pinball obsession has gripped the United States (and a surprising number of other countries) since its explosive birth in the 1930s. Now there are no deadlines, no bills, no career pressures. Extraneous noises and distractions fade into the background. The score continues to mount as you send the ball back into the game with the smack of a flipper. Lights flash on, revealing TRIPLE SCORE and EXTRA BALL, and quickly, teasingly flash off again. Voices boom out of the speakers, guiding you as you send the ball up ramps and through gates. Your eyes follow the silver steel ball as it careens around the playfield, diving down an alley, ricocheting off a bumper. A ball pops into the lane, you hit the plunger and start to play. ![]() You step up to the machine and drop a quarter or two into the slot, press a button, and the machine rumbles to life. Flashes of light and color compete for your attention, the faces of heroic men and beautiful women stare back at you from the glass, animated scenes dance across dot matrix displays. Sirens wail as bells ring and voices cry out in the darkness, taunting voices drawing you closer. ![]()
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